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items for Advertising, Marketing and Public Relations
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brandchannel.com: The world's only online exchange about branding
www.brandchannel.com/start.asp
Publisher- Interbrand
Site features: debate (current and archived discussions); features (successes and failures); directory (design firms, brand strategists, naming specialists, public relations, etc.); papers (the latest in the field of branding); brand glossary; & more.
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CARDonline: Canadian Market Statistics
www.cardmedia.com/public/home.jsf
Publisher- Canadian Advertising Rates & Data
Click on Resources for the following data: Total Population by Metropolitan Area and Age; Total Female/Male Population by Metropolitan Area and Age; Household Incomes by Metropolitan Area; & Retail Sales by Metropolitan Area.
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Institute of Communications and Advertising: Member Agencies List
www.icacanada.ca/icacanadaca/members/
Publisher- Institute of Communications and Advertising
"The Institute of Communication Agencies, founded in 1905, represents Canada's communications and advertising agencies. ICA's member agencies and subsidiaries account for over 75% of all national advertising in Canada."
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Interbrand: Surveys & Research
www.interbrand.com/surveys.asp
Publisher- Interbrand
The 100 Best Global Brands by Value from 2001 to-date. Also includes Best Brands for Canada and other countries. Ranking is based on Interbrand's methodology. "[...] it evaluates brands much the way analysts value other assets: on the basis of how much they're likely to earn in the future. The projected profits are then discounted to a present value, taking into account the likelihood that those earnings will actually materialize."
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MarketingNorthAmerica.com: Resource Directory
www.marketingnorthamerica.com/
Search websites of interest to the marketing professional by category or keyword. Categories include: Advertising; Creative Services; Direct Marketing; Jobs; Market Research; Media; Production; Promotions; Public Relations; Trade Shows & Events; Web & Online Marketing; & more. Advanced search available.
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Research Resources: Advertising
advertising.utexas.edu/resources/index.htm
Publisher- University of Texas at Austin. Department of Advertising
Site features: Advertising Quotations; Dictionary of Terminology; Online Papers & Articles; Famous Slogans; & more.
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Library Catalogue
Use the library catalogue to find books, magazines, films, and other library materials.
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